20 Best CRM Software: Top Solutions for Business Growth

In a current competitive enterprise setting, CRM tools are important for generating growth and accomplishment. If you don’t keep up with CRM software and systems,  your enterprise might lose sales chances and fall behind all competitors. Such tools assist in customizing your procedures and cycle of sales, monitoring key metrics, recording each customer interaction, and attracting new prospects. With so many great options out there, selecting the correct CRM could be a tough task.

What is CRM Software?

CRM software is basically a tool structured to assist enterprises in managing and enhancing interactions with both new customers and existing consumers. It incorporates several strategies, techniques, and practices to identify and manage data of customer, and their interactions. A good CRM system centralizes all information of customers, making it simple for all businesses to improve engagement and communication.

Through using best CRM software, organizations can efficiently gather data on customer behavior, customize experiences, and develop powerful customer relationships. In addition, it allows enterprises to refine their procedures across various areas, whether it’s marketing, sales, or consumer support. For those seeking to spend in CRM for small enterprises, it is very important to compare CRM software depending on aspects, cost, and the ways it supports your customer service requirements and sales. Discovering CRM features and pricing is essential while selecting the best CRM for sales teams to make sure that you get the correct fit for your business objectives in 2025.

Factors to Consider When Choosing a CRM Software

Choosing the correct CRM software is important for reforming your business operations, improving customer communications, and driving growth. In order to make sure that you select the most appropriate tool, it is important to consider many key aspects. By keeping these in consideration, you will be able to make an informed decision while choosing the best CRM software for your business requirements.

Incorporation

While selecting a CRM system, it is very important to identify how well it incorporates your existing systems and tools. Enterprises mostly use several tools for various functions like as email campaigns,  marketing, automation, and project management. Make sure that your chosen CRM can flawlessly incorporate such tools to enhance workflow, raise better team collaboration, and stop data silos.

Scalability

One of the main advantages of a CRM for small companies is its capability to scale with the growth of your company. Always prioritize scalability while selecting a CRM, as it must be capable of tackling enhanced data, more users, and extra aspects as your business grows.

Personalization

The requirement for personalization has become more essential than ever. Currently, a one-size-fits-all method does not work well for most enterprises.  Select a CRM that permits extensive personalization, allowing you to custom dashboards, flows of work, and other aspects to match your particular business requirements. A flexible system of CRM makes sure that it adapts to your organization’s unique requirements and models.

Compatibility

It is an essential aspect to consider, particularly if your team operates from several locations or utilizes various devices. Make sure that the CRM software you select provides cross-platform compatibility so that it can run flawlessly on tablets, smartphones, laptops, and desktops. Cloud-based CRMs are specifically beneficial are they permit teams to access systems from any location, making sure of handling and flexibility.

The 20 Best CRM Software

In this guide, we have underlined 20 top-rated CRM tools by discussing their main aspects, cons, pros, and much more. Such tools have acquired amazing popularity among enterprises for providing a huge variety of advantages.

1. Salesforce

It is hugely regarded as the best CRM software for enterprises of all sizes because of its strong personalization aspects and scalability. With vigorous incorporation abilities, it permits enterprises to customize the CRM system to meet their particular requirements. The platform provides AI-powered insights, automation tools, and real-time analytics that enhance efficiency and the process of decision-making. While it outshines scalability and data security, it can suffer from performance challenges and needs fast updates. It is perfect for huge businesses and SMEs alike, Salesforce offers an overall CRM solution with a range of costing plans starting at $25/user/month.

2. Zoho CRM

It is a highly reasonable and user-centric CRM tool that provides a huge range of aspects for managing customer communications, lead generation, and sales automation. With its capability to incorporate flawlessly with other Zoho tools, it offers an overall ecosystem for enterprises. The platform involves progressive personalization options and multi-channel communication that make it perfect for organizations seeking flexibility. However, it might have some issues in its advanced aspects and can be intricate to personalize for those without technical skills. Zoho CRM is an amazing choice for small and medium businesses, with costing plans starting from $10/user/month.

3. HubSpot CRM

HubSpot CRM provides a vigorous platform that collaborates with sales force automation, customer support, and marketing automation, making it a perfect solution for CRM for small businesses. Its free tier offers important tools, while paid plans provide more progressive aspects, involving reporting and reporting. HubSpot incorporates flawlessly with other HubSpot tools, developing a unified system for managing sales and efforts marketing. Although it provides limited personalization in low-tier plans, its ease of use and free-tier availability make it the famous choice for all startups and small enterprises. Pricing for paid plans starts at mostly $15/month which make it a reasonable option.

4. Monday.com

Monday.com is not a traditional CRM but provides CRM abilities by means of its project management platform making it a perfect choice for teams looking for flexibility and collaboration. The tool allows users to personalize workflows, monitor customer communications, and manage leads while providing automated workflows, marketing automation, reporting, and resource management. Monday.com is highly tailored, offering visual project management that goes with enterprises of all sizes, particularly for sales, development, and operations teams. However, it needs some CRM-specific features and has bounded reporting options. The pricing starts at $36/month, with plans custom to several business requirements.

5. Creatio

Creatio stands out as one of the best CRM software solutions because of its focal point on process automation and overall personalization. The no-code platform permits enterprises to structure and restructure workflows without any technical skills, making it accessible to non-developers. Creatio provides a huge range of sales, marketing, and customer service tools, offering vigorous functions across several business procedures. Although, it has limited third-party incorporations and could be intricate to personalize. It is a perfect choice for enterprises of all sizes, with costs starting at $25/user/month which makes it a top option to compare CRM software for mechanization and scalability.

6. Apptivo

This software provides an inexpensive and supple CRM solution that makes it a wonderful option for CRM for small businesses and medium-sized businesses. With facets such as contact management, invoicing, lead management, project management, and many more. Apptivo offers overall tools for managing customer relationships. The platform incorporates flawlessly with tools like G Suite, Microsoft Office, and Slack. While it provides competitive pricing and high personalization options, setting up the platform can be intricate, and there are challenges in reporting. Apptivo is a perfect choice for enterprises looking for scalable CRM, costing $20/month for the Lite plan.

7. ActiveCampaign

ActiveCampaign is one of the top CRM tools 2025, uniting sales automation, email marketing, and CRM function in a distinct platform. Perfect for enterprises seeking to automate customer journeys and foster relationships. ActiveCampaign outshines marketing automation and lead management. It is specifically well-appropriate for sales team and email marketing teams, providing aspects such as CRM reporting and lead scoring. Although this software offers extensive customer assistance, there are challenges with phone support and some email deliverability problems. Plans start at $15/month, and its strong automation abilities make it the best CRM for sales teams seeking to enhance marketing efforts.

8. Agile CRM

It is an inclusive tool that is designed to assist sales, marketing, and service automation, making it a perfect choice for CRM for small businesses. It possesses a user-friendly and intuitive interface, with aspects such as lead scoring, email campaigns, web engagement tools, and social media integration. Agile CRM also provides gamification aspects, encouraging sales teams to perform at their best. While it has flexible kind of pricing, its progressive features come at a high cost, and assist options are limited. It is perfect for small enterprises seeking to enhance sales and its free plan assists up to 10 users, while paid plans initiate at $8.99.

9. ClickUp

It stands out as a Top CRM Tool 2025 because of its flexibility, making it appropriate for a huge range of teams, from marketing to finance. It is known for its project management abilities, and even incorporates CRM Features like contract management, lead tracking, and workflow automation. The customizable nature of the platform assists enterprises to organize customer data and enhance their sales procedures. Its collaboration tools and user-friendly interfaceare strengths, though some users might find the level of personalization and occasional bugs challenging. This software is best for enterprises that need CRM for Small Businesses and require to streamlined internal procedures. It provides a free plan, with paid plans starting at $7.

10. Bitrix24x

It is perfect for small businesses and startups, providing an overall range of tools for customer assistance, sales management, and marketing. It offers CRM Features and Pricing that involve contact management, progressive tech incorporations, and intuitive CRM dashboards. Bitrix24x is specifically strong in CRM integrations, permitting enterprises to manage leads and effectively monitor deals. However, users have underlined performance issues and restraint in customer support. This software is a perfect choice for CRM for Small Businesses seeking a site that assists remote teams and provides strong association features. It provides a free plan, with paid plans starting at $59.39/month.

11. Vtiger

It is an easy-to-use software providing a vigorous collaboration of marketing, sales, and customer service tools. Its noticeable aspect is its built-in customer service module, structure to help enterprises manage service requests and customer exploration in an effective manner. The platform also outshines pipeline management, sales management, and artificial intelligence, permitting enterprises to automate tasks such as follow-ups and lead scoring. While integration capabilities are powerful, the mobile app function and deep learning curve for progressive aspects might have some challenges. This platform is a top choice for all medium-sized enterprises looking for inclusive solutions with strong CRM Features. Costing starts at $10/month.

12. EngageBay

It is an affordable and also the Best CRM Software perfect for small enterprises seeking an all-in-one solution. It provides a range of tools, involving email sequences, lead nurturing, and contact management. This platform has a drag-and-drop email builder, help desk, and live chat, that make it a perfect for enterprises looking for simplicity and automation. While it offers a hugely personalized dashboard, users might experience performance issues and mobile app limitations. The collaboration of CRM Features and Pricing makes it a perfect choice for enterprises of all sizes. The plan starts at $11.04/user/month, and it also provides a free plan.

13. Close

This CRM software is a Top CRM Tool 2025, structured particularly to ease out the process of sales for teams that depend on outbound calling. It has strong sales automation, pipeline management, and email sequences, along with built-in features of calling like call recording and SMS. This software is mainly known for its user-friendly interface and flawless incorporation, which make it the best choice for Best CRM for Sales Teams. However, it is highly expensive with no free version and the price starts at $49/user/month. It is appropriate for enterprises looking for fast, proficient sales procedures.

14. SugarCRM

This software provides a fully personalized CRM solution, ideal for enterprises that require a supple, scalable platform. With a sturdy focus on sales lead management, case management, and social CRM, this software is structured to assist companies developed tailored solutions. The open-source structure permits enterprises to develop an exclusive CRM experience, but it comes with a high personalization cost and a hard learning curve. Extensive features and incorporation of SugarCRM make it an amazing choice for enterprises across various sectors. The cost starts at $19 for small teams and rises up to $135 for bigger companies.

15. Streak

It is the Best CRM Software for all Gmail users, as it incorporates directly into the Gmail interface. This makes it simple to manage interactions with customers, monitor leads, and automate tasks without leaving the inbox. This software offers aspects such as email tracking, project and lead management, and customizable pipelines, making it a perfect choice for freelancers or small staff. The core limitation is its reliability on Gmail, which can stop scalability. Paid plans initiate at $49/user/month, and it is the best for those who want flawless incorporation with Gmail.

16. Capsule

It is the best CRM software for small enterprises seeking a straightforward and easy-to-utilize solution. It involves tools for sales tracking, task management, and contact management. It is known for its affordable pricing and its capability to incorporate third-party apps, making it a strong choice for enterprises that require easy CRM abilities. However, it might not be perfect for huge businesses because of basic reporting and feature limitations. The cost starts at $18 for the plan with a fourteen-day trial available.

(h3)17.eWay

This CRM software is the perfect solution for enterprises that are intensely invested in Microsoft ecosystem. Completely available to the Microsoft Outlook users, it incorporates flawlessly with Outlook, allowing teams to manage contracts, sales opportunities, and workflow automation directly from their inboxes. The platform assists email marketing capabilities, and customizable fields, and provides powerful customer support, although users may face a deep learning curve. This CRM software is amazing for enterprises that choose a CRM incorporated with their existing tools instead of adopting a specific platform. It is particularly helpful for CRM for Small Businesses. Costing starts at $18 per user/month, with a free version also.

18. Freshworks

It is the best CRM software for sales teams because of its instinctive,  easy-to-navigate interface and aspects such as AI-based lead scoring, workflow automation, and custom sales activities. It is particularly helpful for small enterprises, marketing teams, and consultants because of its reasonable pricing and incorporation abilities, like its flawless connection with other Freshworks products like Freshdesk for customer assistance. However, some clients notice a learning curve for progressive facets and partial incorporation. It is a strong choice for enterprises that require efficient and reasonable CRM solutions. Costing starts from $8.91/user/month, with a free plan for up to three users.

19. Keap

It is a powerful CRM solution that is perfect for small enterprises and service-based business persons. It is known for its progressive sales and marketing automation, involving aspects such as email marketing, appointment scheduling, and lead management. Its personalized flows of work and automation capabilities assist enterprises in easing out operations and enhancing efficiency. Although, it does have a high learning curve and might be intricate for smaller teams. It is particularly suggested for enterprises that require powerful CRM Features and Pricing for managing customer relationships and sales. The pricing starts at $249/month, which is billed annually.

20. Insightly

It is a top CRM tool 2025 that collaborates CRM Features with tools of project management, making it perfect for project-based businesses. It permits teams to manage consumer relationships while also monitoring project timelines and deliverables. With task management, customizable sales processes, and powerful data analytics, this software offers an overall solution for enterprises that require both project management and CRM. While customizable dashboards and user-friendly interfaces are powerful points, some users find issues with advanced features and email marketing functions. The cost starts at $29 per user/month, with a free trail available.

Conclusion

No matter what kind of business you own, utilizing the Top 20 CRM Tools 2025 can particularly enhance your revenue and growth. By using the correct CRM Features and Pricing, you can ease out customer communications, improve sales procedures, and enhance overall business efficiency. In order to fully use the strong abilities of CRM software, it is important to collaborate with professionals who understand the ways to personalize such tools for your particular requirements.

As a leading CRM development company, we bring huge experience in developing custom CRM solutions. We have successfully assisted enterprises across several sectors to scale and flourish in CRM software development services.